Why do brand names exist? What makes you buy something? How can you

effectively sell a pen? IE & Beyond 3 will help you elucidate your thoughts

with this year's theme “Zooming into the details of Holistic Marketing".

Looking at it in a broad perspective, marketing is a complex process that

requires both creativity and logic to successfully communicate the value of a

product or service from the seller to the customer. The symposium will discuss

the technical aspects of marketing and the direction it has taken from its birth

to its digital age where almost anything can be easily marketed - even your

own daily activities. There will be a workshop on how to effectively sell a

product with the use of different marketing strategies. Get to know the secrets

of popular brands and how they made significant impact to the society.

 

 

IE & Beyond is a seminar workshop activity which serves as the main event

of the Alliance of Industrial Engineering Majors of the University of the

Philippines (AIEM-UP), a duly recognized academic organization in

UP Los Baños grounded on the principles of academic and leadership excellence.

 

 

This event aims to explore and share different interesting topics both related

and beyond Industrial Engineering. The target participants include college students

and professionals across CALABARZON and NCR. Faculties and staffs from

schools as well as from UPLB and nearby institutions are also invited.

 

 

This symposium will be held on February 21, 2015 (Saturday) from 8 AM to 12NN

at DL Umali Auditorium, UPLB.